Botanical oils are all the rage in beauty products these days, and one of the most well-known is argan oil. I had the opportunity to try a few makeup products from Josie Maran Cosmetics, a brand that promises “Luxury with a Consience” and a key ingredient that’s been nicknamed “liquid gold.”
About the Company
Josie Maran Cosmetics was created by mom, model and actress, Josie Maran. Although she preferred to be bare-faced when she got her start in the biz, she became synonymous with makeup headlining as the face of Maybelline for an entire decade. Becoming a parent made her reflect, “What can I do for the world? How can I contribute?”To which she declared, "I'm going to change the world one lipstick at a time." Her brand boasts beauty loot that’s nontoxic, gentle and environmentally friendly. She takes her do-good nature a step further by investing both in the reforestation efforts of the rare argan trees and the Berber women’s cooperatives that are integral to creating the argan oil that’s the all-star additive in her brand.
Argan Eye Love You Eye Shadow Palette - Enriched with pure argan oil, the soft, velvety shadows blend effortlessly and stay put for intense, saturated, all-day color. The perfectly portable palette comes with an easy-to-follow, how-to card from Josie herself, featuring step-by-step instructions on how to create the ideal day and night looks, $44.
Argan Color Stick in Petal Pink: The argan-oil infused color stick is a sheer tint that gives lasting, natural- looking color to cheeks and lips. All shades are designed to flatter every skin tone, $22.
Magic Marker Liquid Eye Liner : This argan oil-infused, quick-dry liquid eyeliner creates any look from sleek lines to dramatic strokes. This felt tip marker is an easy, sure fire way to create precise, color-intense definition that never smudges or runs, $22.